As a physician looking to expand your practice, you may be asking yourself, “Should my practice have a website?” Yes, you absolutely should! While it is true that many doctors and healthcare facilities presently do not have a strong online presence, it is also true that consumers are turning to the Internet more and more when trying to locate any type of service provider. This includes professionals in the healthcare industry. Having a strong website will help you connect with both existing and potential new patients.
Does My Practice Need A Website?
Though they were the go-to source of contact information for businesses for decades, the Yellow Pages and Yellow Book are beginning to fade into obscurity. In the 21st century, people are much more likely to pick up their laptop or smartphone than they are to pick up a telephone directory book. If you do not have a website, you could be missing out on countless new leads every day. People often turn to the internet to find doctors because it is faster, and doing so allows them to uncover more information about the physician and his or her practice than can be found in the phone book.
Make Your Practices’ Website the Best It Can Be
Now that you know the answer to “Should my practice have a website?”, it is important to know that simply having a website isn’t enough. Having one is pointless if your target audience can’t find it or if it doesn’t have the relevant information they are looking for. Paying for a professionally designed website is a very worthwhile investment. A professional designer will create a site that is optimized for search engines like Google, and they will ensure that it is easy to navigate and provides useful information.
A successful website will engage users while providing them with the content that they are looking for. Naturally you will want to include the contact information and business hours for your practice, but there is no need to stop there. Including valuable content like a patient education library is a good way to keep people coming back and to keep you at the forefront of their mind. Allowing patients to request appointments or prescription refills online will set you apart from your competitors, and having new patient forms available for download will allow new patients to save time and have everything ready before their first appointment. It is also a good idea to have a mailing list or other type of email capture so you can reach out and contact your patients with valuable information.